The global economy has forced many companies to rethink their revenue and profit generation business practices and identify market opportunities to improve their processes. Urconnect India’s Marketing & Sales services with specific expertise in profit improvement strategies can provide an independent perspective of businesses and identify opportunities to fine tune sales and marketing operations while gaining a sustainable competitive advantage.

India based companies that optimize their marketing systems, and marketing efforts to win in today’s economic conditions will expand their market share and competitive position during the current economic upturn. We at Urconnect India help our clients organization to develop a holistic marketing system that enables their sales and customer service organization to be adaptive, profit conscious and value driven while faced with unprecedented pressure to achieve greater results, faster.

For More Information on the specific aspects of our Marketing services please click here.

Performance Measurement

For any strategy, loyalty, marketing or recognition program to be implemented, objectives and targets have to be established, accountabilities have to be aligned with the objectives, and performance against the objectives has to be managed. We continuously propel, improved business results by effectively translating business challenges into people strategies (Human Fiber). We deliver value to our clients by improving the performance of humans who directly or indirectly affect business success.

Urconnect India offers powerful, custom-designed solutions that engage and motivate employees, partners and customers towards achieving the desired goals. Our proven performance measurement methodologies deliver solutions to even the most strenuous business scenarios.

At Urconnect India Performance Measures are developed for each of the Strategic Objectives. Leading and lagging measures are identified, expected targets and thresholds are established, and baseline and benchmarking data is developed. The focus on Strategic Objectives, which should articulate exactly what the organization is trying to accomplish, is the key to identifying truly strategic measurements.

Strategic performance measures monitor the implementation and effectiveness of an organization's strategies, determine the gap between actual and targeted performance and determine organization effectiveness and operational efficiency. Urconnect India provides a range of services that support the management of performance against strategic objectives.

Good Performance Measures:

• Provide a way to see if our strategy is working
• Focus employees' attention on what matters most to success
• Allow measurement of accomplishments, not just of the work that is performed
• Provide a common language for communication
• Are explicitly defined in terms of owner, unit of measure, collection frequency, data quality, expected value (targets), and thresholds
• Are valid, to ensure measurement of the right things
• Are verifiable, to ensure data collection accuracy

To attain the mentioned parameters of performance our services include Managing economic performance, Value Based Remuneration (VBR), governance, balanced Scorecard, benchmarking, capability development and management development.

Managing Economic Performance: Some large organizations delegate full accountability for long-term profit growth to their business managers. For such organizations, Urconnect India run strategy formulation programs that not only help clients establish performance management objectives, targets and measurements that are linked directly to economic profit performance.

Value Based Remuneration: Our economic performance research highlights the direct link that remuneration (employees, channel partners, sales team etc) has on performance and link the ways in which management decisions, supervision and communication impact economic profitability. We help our clients by designing & developing value based remuneration programs for:

• Customer / End-user Loyalty Reward Programs
• Dealer / Distributor / Reseller Channel Sales Incentive Programs
• Sales Incentive Programs
• Incentive Program Components

Governance: We help our clients make decisions, Urconnect India not just provides data for decision support, but also helps management develop structures and processes for complex, long-term decision-making.

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Balanced Scorecards:

In businesses where a high level of interdependency exists across an organization in terms of individual roles, responsibility, accountability, planning, decision-making, supervision and communication, we help our clients establish tailor-made ‘balanced scorecards’. We combine quantifiable but lagging indicators of performance (i.e. financial measures) with more qualitative but leading indicators of success (i.e. customer feedback, process efficiency, human resource measures). By focusing not only on financial outcomes but also on the operational, marketing and developmental inputs to these, the Balanced Scorecard helps provide a more comprehensive view of a business, which in turn helps organizations act in their best long-term interests.

Urconnect India encourages businesses to measure—in addition to financial outputs—what influenced such financial outputs. For example, process performance, market share / penetration, long term learning and skills development, and so on.

The underlying rationale is that businesses cannot directly influence financial outcomes, as these are "lag" measures, and that the use of financial measures alone to inform the strategic control of the firm is unwise. Businesses should instead also measure those areas where direct management intervention is possible. We help our clients to achieve a degree of "balance" encouraging key employees to select measures from three additional categories or perspectives: "Customer," "Internal Business Processes" and "Learning and Growth."

Why Implement a Balanced Scorecard?

• Increase focus on strategy and results
• Improve organizational performance by measuring what matters
• Align organization strategy with the work people do on a day-to-day basis
• Focus on the drivers of future performance
• Improve communication of the organization’s Vision and Strategy
• Prioritize Projects / Initiatives

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Benchmarking:

To ensure performance management processes and systems are calibrated in a meaningful and actionable way, we introduce third party data and best practice measures, and work with the client to ensure that historic and cross-business comparisons can be made.

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Capability Development:

New business initiatives or performance management programs reveals significant gaps (Insight gap - attractive propositions, Execution gap - effective and efficient processes, Agility gap - ability to change, Value gap - valuable customers) in client activities, Urconnect India set about addressing the capability issue by identifying options for closing the gaps and taking the best option forward. Options can include establish a new business consultancy, recruitment, specialized training, new performance criteria, outsourcing, re-organization or restructuring, capabilities in business development, organizational development and general management consultancy.

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Management Development:

Capability gaps often lead to the need for various specialized training programs like skills, knowledge and expertise that standard training programs do not address. We help our clients in identifying such areas where extensive training and development is required, which employ Urconnect India’s core expertise in strategy formulation, transactions, problem solving, marketing, finance, planning and project management.

At Urconnect India, We map client’s business objectives to clients desired results. We work with clients to determine detailed program, strategies and objectives, later we provide tools and required support to monitor program's success at every step. Effectiveness of any loyalty program is measured through its performance measurement and is mostly done by client’s unique reporting requirements. We have the ability to design and develop customized reports to fit clients specialized needs.

As our programs are inherently data-driven, with exposure to extensive research’s and analysts Urconnect India has built strong expertise in:

• Research (telephone, print, focus groups, Web)
• Data and database strategy
• Data audit
• Segmentation (rule-based and knowledge-based)
• Profiling (customer, buyer/non-buyer, product)
• Response model
• Lifetime value / profitability model
• Data enhancements
• Data cleansing

Market Analytics

Urconnect India's market analytics services cover market and evaluation research, data services and statistical analysis, which includes state-of-the-art methodologies, analytic techniques and technologies to meet the information needs of clients. Our (partners) team of social scientists, survey research professionals, database specialists and statisticians provide a full range of research services.

We work with clients to clarify their research objectives, develop and execute a research plan, analyze, interpret and manage the data to help them make effective business decisions. Our projects may include collecting, organizing and analyzing large quantities of varied data from multiple sources to support market research, policy decision-making, litigation, program evaluation and customer satisfaction.

The Market Analytics team delivers insights and analysis to clients in four inter-related areas:

• Market Research- Research design, questionnaire development, sample design, data collection and use of supplemental data.
• Evaluation Research-Process and impact evaluation, market assessment and tracking, policy-planning support and benchmarking.
• Data Services-Database design, Web site development, data mining, database evaluation, and data processing.
• Statistical Analysis- Market segmentation and cost-effectiveness models.

Market Research

We believe that any Meaningful market analytics start with quality market research. Urconnect India’s market research experts provide the full range of state-of-the-art research into markets and data analysis that is needed to help clients solve mission-critical business problems. Our services include the following:

Scope of Market research

This is the initial stage of our market Research, which begins with an assessment of client’s requirements and review of existing materials and research. After through assessment Urconnect India market research team start developing questionnaires, data collection methodology is frozen, population and sampling issues sorted out, and statistical estimation and analysis are considered jointly during the research design stage (before data collection begins) to ensure high-quality results.

Questionnaire Development

Sample Design

Sample skeleton are developed to ensure unbiased estimates for each subgroup of interest at desired levels of precision. Frequently used sample designs include simple random sampling, stratified random sampling, purposive sampling, cluster sampling and a specialized 'bus-route' sampling method for access site surveys.

Data Collection Methodology

Urconnect India market analytics specialists offer full in-house data collection and data processing capabilities to clients. We choose data collection procedures to minimize costs and maximize the effectiveness of the information collected. We maintain strict quality control standards for all phases of data collection projects.

We implement both qualitative and quantitative data collection methods. Qualitative data collection methods include focus groups, in-depth interviews and cognitive interviews. Quantitative data collection methods include mail and Web surveys, computer-assisted telephone surveys, personal interview surveys and mixed mode surveys.

Supplemental Data

In addition to the primary data collection methods described above, we also use supplemental data sources from various agencies and sources, syndicated research reports, existing databases and publications.

Evaluation Research

Urconnect India’s evaluation research provides the following:

• Design and Implementation of research program evaluation
• Market assessment and tracking
• Policy and planning support
• Benchmarking

Program Design and Implementation

With a firm understanding of the market dynamics and key influencers, our program design team uses a systematic approach to develop the program theory that includes program logic models to establish key activities by end customers/prospective and expected outcomes. Based on the program logic models, the program administration and implementation process is clearly defined and documented through program descriptions, procedures manuals, and strategic marketing plans. Working with our evaluation experts, the program procedures and tracking mechanisms are established to meet specific program objectives while facilitating ongoing program monitoring and impact measurement.

Process Evaluation

We collect data from market to assess whether program operations are congruent with plans, whether goals and objectives are being met cost-effectively and whether lost opportunities are being minimized. We consolidate the data we gather to make recommendations for program changes that will improve operations and increase program success.

Impact Evaluation

Market Assessment

Our data collection and analysis capabilities help Urconnect India’s clients study the operation and dynamics of markets. We identify and quantify barriers to markets, characterize existing and potential market performers and estimate the potential for new/specific products and/or services. Our market assessment information is generally used to support program and evaluation design recommendations and establish baselines against which change can be measured.

Market Tracking

We design and implement data collection and analysis methods to track market change over time, study past performance to estimate changes when no baseline is available and forecast future market conditions.

Benchmarking

For program designers and individual companies, our evaluation staff offers experience in designing and implementing benchmarking services, which provide feedback on performance relative to the market. We design benchmarking methodologies; specify and create databases to contain benchmarking data; design and implement the data collection methods; and conduct the analyses for benchmarking reports.

Data Services

Correctly designed and managed data services helps our clients to manage customers, maintain product and accounting information and improve the distribution of information. Urconnect India defines the major components of clients database using the specifications provided. This may involve conversion of an existing database, repair/enhancement of an existing database or development of a new database.

Database Design

Our team is skilled in designing and implementing multi-purpose databases to store and output data that ultimately must be used to support business decisions. Our Extensive tie-up with various database vendors/developers reviews clients existing relational database design and recommend necessary refinements/improvements or a complete new database design for flat-file data and spreadsheets.

Web Site Development

Most businesses does not understand the necessity of database especially when their website requires frequent content updates. A database-driven Web site can be easily maintained and allows a company to use non-technical people to manage the content in real time. Our market analytics team can help you build a user-friendly Web site for tracking customer or product information, managing large amounts of data and distributing information in real time to non-technical data users.

Data Mining

In most cases we have came across the client fails to uncovers hidden predictive information from large databases they have been gathering. We use data analysis techniques to uncover relationships not readily apparent in a database. We provide statistical tools for describing and visualizing large amounts of data, as well as performing verification data analysis.

Database Evaluation

Working with creators and users of the data, Urconnect India assesses datasets to verify their accuracy and evaluate their efficacy for addressing business decisions. As a standard practice, we visually inspect the database and then examine the distributions of frequencies in the database. After these initial steps, strategies are established for handling missing data and updating database. Redundant variables in the dataset are identified and decisions made as to which variables to exclude from analysis.

Statistical Analysis

Urconnect India provides full range of data analysis services, from analyzing qualitative focus group data to using sophisticated multivariate statistical analysis techniques on quantitative data. Urconnect India at this point do not undertake any projects, which involve high statistical analysis and requires software packages, like SPSS and SAS, as well as different types of specialized software.

Market Segmentation - analytically divides the market into meaningful groups. Markets can be segmented at a high level for strategic analysis or at a product-specific level to guide product design and marketing

Cost-effectiveness Models - determines the impact of a program in economic terms (eg, the change in customer satisfaction from an increase in customer service performance, to help utilities better allocate customer service resources)
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Other Services

Many different elements of strategic thinking are necessary to ensure success. Urconnect India offer a comprehensive toolkit of Marketing and related services to help clients with specific needs around growth, globalization, competitive issues in the marketplace, and a number of other strategic and tactical concerns that may arise.

Please review the services we offer to our clients.

• Marketing Analytics and Activation Activities
• Direct Marketing and Sales Support
• Lead Generation and Management
• Branding & Brand rejuvenation
• Marketplace Representations

This combination of Services and capabilities is how we assist our clients in deriving the most value out of your Business and Marketing programs.

For specific information on how we can help your business, please click here to get in touch with us.