Countless marketing academicians, marketing professionals and global research has proved strong relationship between customer loyalty and profitability and concluded the fact that it costs more to acquire a new customer than to retain an existing one. Clearly, customer loyalty programs are vital for companies to grow their businesses in the face of increasing parallel product and intensifying competition. The question, therefore, is not as much about whether customer loyalty programs or not. But more importantly, it is about the form and objectives of such programs. This is where we have proved our worth with our proactive, value-added communications, loyalty programs to retain their profitable customers, migrate high-potential customers and build strong competitive barriers.

Attaining customer loyalty is a puzzle for most mid sized businesses as it involves lots of interconnected and related activities. A business marketing strategy, employee retention, customer service consistency (both online and offline), adequate analytics and CRM systems all play a role in retaining satisfied customers, creating a superior brand image and competitive barriers.

Customers on the other hand have become very demanding and are always looking for options/choices, and it's only those businesses who opts for careful mix of loyalty programs, dynamic employees and a sense of service will succeed in creating rich, personalized customer experiences and luring customers away from competitors and keeping them year after year.

With our domain expertise in loyalty – coupled with decades of experience in delivering successful channel sales and customer loyalty programs designed to support single and multi-step distribution business models. We understand the power and leverage that channel incentives have to improve sales, gather customer insight and market directly to your partners and end-users.

Our customer loyalty and channel incentive programs are focused to help our clients in:

• Increase channel sales revenue
• Better profit margins
• End-users engagement and Identification for product/services
• Market acceptance and launch of new products/services
• Evolve competitive barriers
• Customer acquisition and retention
• Gather valuable customer data and insights
• Strengthen relationships with channel members and customers
• Increase customer loyalty

Key Deliverables:

In Most cases Businesses want to run promotions while at the same time want to capture valuable customer data for vital future planning, but they have least or no idea on how it works? Are the results of promotions worth the investment? How best to collect and utilize customer data effectively? How can it be used for future planning?

Whoever your target customers are, Urconnect India will help your company to recruit, grow and retain them as well as extract useful customer data for your analysis and planning needs. Our Solution not only provides clients with a total promotion solution, but also helps in identifying sophisticated database management vendor for data acquisition and data mining to reporting and analysis. A proper mix of loyalty program supported with strong database management helps our clients to increase sales and enhance customer loyalty.

Urconnect India has a unique approach for executing its loyalty programs. We call it as Loyalty with three dimensions: External Customer Loyalty, Internal Customer Loyalty, and Data Analysis and Planning. The objective of this approach is to boost the sales no matter what industry you are in and who your target customers are, we provide an end-to-end solution: from

• Concept development/Theme design


• Communication tools - Design and Creation


• Premium Sourcing and Procurement


• Amusement


• Capturing customer data for analysis and planning

Concept Development/Theme Design

Every client has specific loyalty goals. Before we hit the ground and start running, we will meet with you to understand your unique program requirements. Once your objectives are clearly defined, we will map out your program goals with a solution and develop bright ideas for effective, innovative programs – this is what sets us apart from the competition.

Communication tools - Design and Creation

After developing a loyalty solution that meets your needs, we begin providing you with alternatives to various communication tools producing the marketing communications materials for your program. We don't bind our clients by offering full-service design and production rather we suggest vendors (In case our client already has established relationships in place with some vendor we welcome the same) who has expertise in designing and developing communications materials (both on-line and off-line), to bring a professional look to your program and, most importantly, to motivate and attract your target audience.

Premiums Sourcing and Procurement

As Urconnect India, we have reliable and extensive network across domains for Communication tools, Merchandise, gift and premium suppliers across India. Any loyalty program only comes to life when it is a right match of perfect rewards (Merchandise, Gifts, Books, DVD's, Cards, Discount Coupons etc) gets to the right person. We take great pride in identifying the right rewards and later delivering them accurately, on time, and within budget. To do so, we have custom-built extensive networks with logistics companies to accommodate both domestic delivery services.

Delight

Enrich your loyalty program with Delight! Knowing that the market is flooded with massive customer loyalty programs, Urconnect India's solution helps clients to design exciting leisure to arouse customer interest and set your promotion apart from the competition. Most importantly, you can capture customer data for future analysis and planning.

Measurement and Reporting

Partner Relationship Management

At Urconnect India, we work with organizations to develop and leverage their partners’ strengths, strategies and programs.

Our solutions include assisting clients define their partnership strategies, develop blueprints of action plans and move right through all the phases of partner acquisition, certification and on to motivation and development.

Our overall objective, in this area of specialization, is not just to help our clients in boosting sales in the short-term, but also to lay the foundation for long-term growth. The focus of our programs includes:

• Creation of a two-way channel for the exchange of information between their clients and partners – this is achieved through a combination of activities suited for Clients Product/services and partners expertise. This may result in co-branding, service/product bundling, and combine marketing approach to lure customers.


• Gaining an understanding of the business objectives of the partners and placing them in the context of the objectives of the clients – and thereafter developing blueprints for action.

Some Key Deliverables for Partner Relationship Management Programs

• Partner strategy design and blue print
• Multi layered Partner loyalty program (partners, extended sales force)
• MIS generation programs and technology
• Sales and Marketing promotions
• Partner Certification program design and implementation
• Partner acquisition

Data Analytics

More often the problem is not the availability of good data and/or information, but the way it is captured and analyzed. Helping clients make the best use of loyalty data is how we assist them in gaining the competitive edge.

Loyalty and Partner Programs generate huge volumes of data. With the help of our partners, we ensure proper analysis, presentation and timely availability of this analyzed information to the most critical from client’s point of view especially when they are developing future business/marketing plans.

• On the operations front:
  
  • We along with our partners provide a high degree of flexibility in combination with the ability to handle enormous amounts of data and develop customized systems (in case necessary) at very high speeds.
  • Our analysis allows our clients to view the most common analysis tasks, develop customized report structures, generate customized reports and allows answers to client specific queries.

• On the strategic front:
  
  • We enable you to crack your data to track your profitable customers, understand their buying behavior, estimate their lifetime value, and also to modify your communication strategy.
  • We make it possible for you to realign your overall relationship strategy in context with your customers, employees and partners. This combination of operational and strategic capabilities is how we assist you in deriving the most value out of your customer loyalty and partner programs.

Approach

Urconnect India believes in a structured and scientific approach to solve all business challenges. We take a proven, comprehensive approach to designing, launching and running a successful program; we follow 5 Step processes while working on any project.

Learn - While we research your business, we will work with you to identify and understand key business & performance issues to determine how Urconnect India can help.

Label - Our team will apply these learning’s to define a strategy and propose a solution concept to include rules structure, cost estimates and a basic analysis on after effects like ROI or ROO (return on objective) analysis.

Scope - Once our client accept and commit to a concept, we jointly freeze and sign up the program design, determining all aspects of the program deliverables as well as final program scope, timelines and pricing.

Develop – Urconnect India uses the frozen and mutually agreed scope document as blueprint and facilitates the program's successful development, deployment and beyond.

Serve – Clients takes over the complete charge in directing and managing the ongoing performance of loyalty program. At predetermined intervals during program delivery, we measure satisfaction, review how we're meeting expectations and provide program enhancement or improvement recommendations - All in an ongoing effort to help you achieve your objectives and maximize your program's results.