About Us

At Urconnect India, our key focus is around humans whether they are working with you (your employees), your prosperity partners (vendors and/or channel partners) or serving you as your target market. We help you connect to them by building a human fiber.

Urconnect India is a company in time. A structured, organized, people network from different streams/levels/functions and backgrounds to tackle complex issues, attend to your unique requirements be it your business practices (incubation services/strategies), delivery mechanism (channel management) and light up to be your-connect to the target audiences, be it a corporate house, SME, Industry gurus or individuals. Having said that our expertise in technology/systems/processes and methodical approach helps us fine tune the flow then be it information/data or/and people.

In modular architecture of today's business world Urconnect delivers the answer to your biggest concern :

• An innovative marketing solution: How do we reach our target audiences? Counter-intuitive thinking, groundbreaking and result oriented solutions
• A highly responsive approach: we listen, design a personalized solution and then we act decisively and quickly
• Delivery of results: we get the problems answered, often trouble-shooting where previous initiatives have failed and gain the competitive advantage

We are an independent, employee-owned, firm of talented individuals, operating from various locations across India. We have been successful in delivering complex and highly innovative assignments, have technology driven marketing methodological capabilities that only few firms can match, deep expertise across key industries and a unique breadth of skills from strategy to IT to HR to applied technology.

Helping to make companies more valuable by developing market transformation roadmaps they can proceed forward with confidence that the desired outcomes are achievable –before significant investment is made.

Urconnect India believes that good strategies do not create competitive advantage. It's the ability to execute these strategies that sets companies apart.

We Are

Urconnect India can be put as a management-consulting firm with core focus on delivering end-to-end marketing solutions that combines broad strategic capabilities with deep functional skills to deliver value to our clients. We are both analytical and pragmatic, and we strive to meet the highest standards of client service. We thrive on tough problems. We are demanding of ourselves, and seek excellence in thought and execution. We constantly challenge clients, our conventional wisdom, and ourselves. We attract and retain extraordinary talent that allows us to deliver outstanding economic value to our clients.

We Do

Since our inception, we have worked with top management to beat their competitors and generate substantial, lasting financial impact. We look at a business as an integrated, cohesive whole. Urconnect helps companies find where to focus in market, sustain its growth, make the impact and increase reach. We help make the big decisions: on strategy, organization, operations, and technology. Where appropriate, we work with clients to make it happen - which may mean fundamentally changing the companies existing marketing prospective. Our work is most successful when we work closely with clients who are dissatisfied with the status quo.

Urconnect India helps companies to translate business strategies into operational reality by applying the right combination of people, processes, technology, and strategic sourcing. The company’s proven business process remodeling approach enhances productivity and agility through highly effective new processes, organizational structures, and systems while minimizing disruptions to ongoing operations. Urconnect doesn’t leave its customers with a binder full of recommendations; the team helps them implement the changes using proven transformation management principles refined during the past 15 years of practice.

We Are Different

Our heritage makes us different in several ways that we hope will matter to clients.

The first difference is that we are not wedded to the traditional consulting business model. Like many law firms, management-consulting firms have traditionally used a fee-for-services business model deploying large numbers of generalist junior staff to perform routine analytical work. While this is still appropriate for some types of work, we believe that no one-business model is sustainable in a world of dynamic global market competition.

A second thing that differentiates Urconnect India is the very high level of domain expertise and experienced partner involvement we bring to a typical engagement. We believe that the pace of consulting needs to match the pace of global competition so that our experience can get results quickly. We believe that clients are increasingly reluctant to pay for uninformed generalists. We have a wide range of industry experience ranging from technology to engineering to financial services. Our diversity of talents and backgrounds brings a perspective and practicality to our work that serves our clients well.

The third difference is that we leverages an iterative approach to identifying opportunities and solutions for our clients success. Urconnect India has always believed in sharing its thinking with clients early and often; this helps us ensure the integrity of the solution, facilitates buy-in, and enables an immediately actionable solution.

The Fourth thing that differentiates us is our approach of focusing on evidence and conclusions, the project team can deliver solutions that generate results in aggressive timeframes. Urconnect India seeks to develop recommendations that can be implemented in 30, 60, and 90-day timeframes to ensure clients receive maximum benefit from their investment.

The fifth differentiator is Focus on the business cases. Urconnect India understands that if a program is truly going to contribute to a company’s sustainable competitive advantage, the business case for Marketing must be clear. Whether the benefits are expected market reach, Sales Promotion, channel management, creation of services, Lead generation and Management or gaining competitive advantage, Urconnect India works with clients to estimate and document the expected benefits and costs involved, in order to put measurable metrics around a program’s success.

The Last thing which differentiates Urconnect is our Proprietary Approach to address clients problems, the company adapts the way it executes methodologies to ensure clients can use the output of its projects within the context of their environment.

We Believe

• We believe we will be successful if our clients are successful.


• We believe in the power of collaboration because we know that working together yields inspiring results.


• We respect diverse perspectives because varied viewpoints foster innovation and growth.


• We encourage unconventional thinking because we know our creativity and ingenuity can help us translate ambitions into reality.


• We stand on our integrity because we acknowledge that trust and respect enable us to go beyond expectations.


• We embrace responsibility because we have a profound sense of commitment to our clients, colleagues and the world around us.


• We commit to client partnerships because we are passionate about building strong connections that fuel our shared success.


• We believe in professionalism. For us this means to always:
  • Put the client’s interest ahead of our own. This means we deliver more value than expected. It doesn’t mean doing whatever the client asks.
  • Behave as professionals. Uphold absolute integrity. Show respect to local custom and culture, as long as we don’t compromise our integrity.
  • Keep our client information confidential. We don’t reveal sensitive information. We don’t promote our own good work. We focus on making our clients successful.
  • Tell the truth as we see it. We stay independent and able to disagree, regardless of the popularity of views. We have the courage to develop and implement unconventional solutions to problems. We do this to help build internal support, get to real issues, and reach practical recommendations.
  • Deliver the best of our firm to every client as cost effectively as we can.

Mission

“To be partners and trusted advisors to companies by offering them with our analytical, pragmatic and fundamentally superior consulting value proposition and solve their problems through innovative and insightful ways and by utilizing technology-enabled business solutions and services.”

Vision

“Our vision is to build a global human fiber thus, helping people and organizations realize their true potential which will result in bringing about the change”.

Management Principals

Urconnect India demands that we make an absolute commitment to excellence in our performance. We can achieve our mission by observing these principles:

• Commitment to client satisfaction with timely delivery of desired results as our most important business objective


• We recognize that Urconnect’s accomplishments are the work of the people who comprise Urconnect India. We will encourage initiative, recognize individual contribution, treat each person with respect and fairness, and afford ample opportunity for professional growth.


• We require the highest standards of professionalism and technical competence from our people.


• We will maintain the highest standards of ethics and business conduct and operate at all times within the laws where we do business.


• We will proactively pursue new business opportunities, and commit to success in each undertaking.


• Our success as a company requires that we achieve financial performance consistent with these principles and commensurate with a leadership position in our industry.

Insights

Understanding the power of marketing most of our work revolve around market and its related activities whether it’s online or offline. Urconnect India believes that there are four fundamental forces that have been accelerating since millennium, are fundamentally transforming the boundaries and even core business practices of firms globally.

First, the emergence of World Wide Web (www) has brought the world, customers, manufacturers and individuals very close to each other. It has resulted in huge growth opportunities and simultaneously has increased direct and indirect competition among them. Which definitely has helped all end users in getting quality product/service and better buying experience/satisfaction.

Second, though this integration has provided new market for over three billion new producers and consumers into the global market for goods and services yet most of them are finding it difficult to get access to their target audiences and retain their Customer base.

Third, the government policies have allowed many Multinational companies to establish themselves in India. It’s impact on Indian Market has effected in two ways First, These multinational companies strive to acquire customers and build customers database but due to lack of knowledge about Indian Culture, demography, buying behavior and Typical Indian Customer ego’s etc., they are finding it difficult. Second, The strong customer pull from these multinationals, retaining the customer’s loyalty has become major concern to most Indian Traditional Business Firms.

Fourth, globalization, popularity of Internet and India as global business hub has given birth to very educated, attentive and demanding customers. This has forced the entire marketer’s of product/service to strategies their business in such a way that while maintaining their business ethics and integrity their relations with customers become more transparent and competitive so that they get effective access to their target customers.

The net impact of this market-centric Indian economy is often, wrongly described by most consulting agencies. We believe it is more appropriate to observe that the balance of economic power is shifting from institutions -- including the traditional business firm -- back towards markets. We are well into an era of accelerating creative destruction, with the traditional firm squarely in the crosshairs of market forces. In our view, companies must acquire a new set of core skills to harness the raw power of markets, or risk being crushed by them.

Amid increasingly brutal global competition in all goods and services markets, the key to business success is no longer managing the internal processes of the firm better than competitors. The only thing that really matters is identifying and executing against rapidly changing customer demands before competitors can. The traditional tools of firm-centric business strategy and management practice, as well as those of conventional management consulting, are increasingly ineffective in a world where markets are far more powerful than firms. Becoming more efficient is not enough.

The way for firms to prosper in the new business ecology is to transform themselves as rapidly as possible into value-enhancing intermediaries between changing customer demands and dynamic global supplier markets for goods and services. This requires a disciplined, rigorous and metric-driven process to balance what firms produce internally to meet customer demand and what they contract for in global supplier markets. This requires a set of analytical and execution skills that transform the relationships between the firm and its customers and suppliers to create real strategic advantage. Firms must move beyond conventional approaches to organizational effectiveness and firm-centric strategic thinking to acquire these skills. Urconnect India can help them do this.